Setting Up an X (Twitter) Business Profile: A Support Guide for Small Businesses
Step 1: Creating Your X (Twitter) Account
Go to X (Twitter):
Visit twitter.com or download the X (Twitter) app.
Sign Up:
Click "Sign up."
Enter Information:
Enter your business name, email address, or phone number.
Choose a secure password.
Create Username (@Handle):
Select a username (@handle) that is short, memorable, and reflects your business name. Consistency with other online platforms is recommended.
Complete Sign Up:
Follow the prompts to complete the sign-up process.
Step 2: Optimizing Your Profile
Profile Picture (Avatar):
Upload your business logo or a recognizable image.
Recommended size: 400 x 400 pixels (square).
Header Image (Banner):
Upload a visually appealing header image that represents your brand.
Recommended size: 1500 x 500 pixels.
Consider using an image that showcases your products, services, or company culture.
Bio:
- Write a concise and compelling bio (160 characters maximum).
- Highlight your business's key services, mission, and unique selling points.
- Include relevant keywords and hashtags.
- Add a link to your website.
Website:
Add your company's website address.
Location:
Add your business location.
Step 3: Publishing Your First Tweet
"What's happening?" Box:
Click the "What's happening?" box to compose a tweet.
Create Content:
Share company news, industry insights, promotions, or engaging content.
Use relevant hashtags to increase visibility.
Include images, videos, or GIFs to enhance engagement.
Tweet:
Click "Tweet."
Step 4: Building Your Audience
Follow Relevant Accounts:
Follow industry leaders, competitors, customers, and potential partners.
Engage with Others:
Reply to tweets, retweet relevant content, and participate in conversations.
Promote Your X (Twitter) Account:
Share your X (Twitter) handle on your website, email signature, and other social media profiles.
Use X (Twitter) Ads:
Consider running targeted X (Twitter) ads to reach a wider audience.
Step 5: Developing a Content Strategy
Content Calendar:
Create a content calendar to plan your tweets and ensure consistent posting.
Content Types:
Mix different content types, including text, images, videos, GIFs, polls, and threads.
Hashtag Strategy:
Research and use relevant hashtags to increase visibility.
Real-Time Engagement:
Monitor trending topics and participate in relevant conversations.
Customer Service:
Use X (Twitter) to provide customer support and respond to inquiries.
Important Tips:
- Maintain a consistent brand voice and tone.
- Use high-quality visuals.
- Engage with your audience authentically.
- Monitor your analytics to track your performance.
- Use X (Twitter) lists to organize accounts.
- Be responsive and timely.
- Keep up with X (Twitter) trends and updates.
- Be aware of appropriate X etiquette.
