How to Setup a LinkedIn Business Profile

Setting Up a LinkedIn Company Page: A Support Guide for Small Businesses

Step 1: Creating Your Company Page

Personal LinkedIn Account:

You'll need a personal LinkedIn account to create and manage a Company Page. Ensure your personal profile is complete and professional.

Navigate to Page Creation:

1. Log in to your personal LinkedIn account.
2. Click the "Work" icon (grid of nine dots) in the top right corner.
3. Scroll down and click "Create a Company Page."

Choose Page Type:

Select the appropriate page type: "Small business," "Medium to large business," "Showcase page," or "Educational institution."

For most small businesses, select "Small business."

Page Identity: Company Name:

Enter your official business name. Ensure consistency with other online platforms.

LinkedIn Public URL:

Create a custom URL (e.g., linkedin.com/company/yourbusinessname).

Keep it short and easy to remember.

Website:

Enter your company's website address.

Industry:

Select the relevant industry from the dropdown menu.

Organization Size:

Choose the appropriate size range.

Company Type:

Select the type of organization (e.g., "Privately Held," "Partnership").

Upload Logo:

Upload your company logo. Recommended size is 300 x 300 pixels.

Tagline (Optional):

Add a concise and compelling tagline.

Verification:

Check the verification box and click "Create Page."

Step 2: Completing Your Page Information

"Overview" Tab: Description:

Write a detailed and engaging "About Us" section.

Highlight your mission, values, products/services, and target audience. Use relevant keywords for search optimization.

Location:

Add your company's location(s).

Hashtags:

Add up to 3 relevant hashtags.

"About Us" Section Details:

Ensure all the data you entered in step one is accurate.

"Posts" Tab:

This is where you will add content.

Step 3: Adding a Cover Image

Cover Image:

Upload a visually appealing cover image that represents your brand.

Recommended size is 1128 x 191 pixels.

Consider using an image that showcases your products, services, or company culture.

Step 4: Publishing Your First Post

"Start a post":

Click "Start a post" on your Company Page's timeline.

Create Content:

Share company news, industry insights, job openings, or relevant content.

Use high-quality images or videos to enhance engagement.

Use relevant hashtags to increase visibility.

Publish:

Click "Post."

Step 5: Inviting Connections

"Invite connections":

LinkedIn allows company page admins to invite their 1st degree connections to follow the company page. Do this carefully, and do not spam your connections.

Share the Page:

Share your Company Page link on your website, email signature, and other social media profiles.

Step 6: Optimizing Your Page

Content Strategy:

Develop a content strategy that aligns with your business goals.

Post regularly and consistently.

Engage with your audience by responding to comments and messages.

Showcase Pages (Optional):

Create Showcase Pages to highlight specific brands, products, or initiatives within your company.

Analytics:

Use LinkedIn's analytics to track your page's performance and identify areas for improvement.

Jobs Tab:

If you're hiring, utilize the "Jobs" tab to post job openings.

Engage with Groups:

Join relevant LinkedIn Groups and participate in discussions to increase your company's visibility.

Important Tips:

1. Maintain a professional tone and voice.
2. Focus on providing valuable content to your audience.
3. Use relevant keywords to improve search visibility.
4. Engage with other companies and professionals in your industry.
5. Keep your page information up to date.
6. Use video content.
7. Engage with employees, and encourage them to share company content.